At eq668, the personal data you share with us is treated with the same seriousness we apply to every other part of this platform. This Privacy Policy explains exactly what information we collect from Pakistani players, why we collect it, how it is stored and protected, and the rights you hold over your own data. We do not use jargon to obscure our practices — plain English is the standard here.
Six principles that govern every data decision we make at eq668, from registration through to account closure.
eq668 collects only the personal data that is genuinely necessary to operate your account, process transactions, verify your identity, and comply with our licensing obligations. We do not collect data speculatively or for purposes we cannot justify to you in plain terms.
All personal data held by eq668 is stored on secured, access-controlled infrastructure. Data in transit between your device and eq668 servers is protected using industry-standard TLS encryption. We conduct regular internal reviews of our data security procedures to maintain their effectiveness.
eq668 does not sell, rent, or trade your personal information to third parties for marketing or commercial purposes. Your data is yours. The only circumstances under which we share it are those described explicitly in this Privacy Policy — and those circumstances are limited to what is operationally necessary.
You have genuine, actionable rights over the data eq668 holds about you. You can request access to your data, ask us to correct inaccurate records, request deletion where permitted, and object to certain forms of processing. These rights are described in full in Section 9 of this Policy.
We do not keep your personal data indefinitely. Retention periods are defined by the purpose for which data was collected and by the obligations placed on eq668 by our licensing authority. Once data is no longer required, it is securely deleted or anonymised in line with our data retention schedule.
Privacy policies are often written to protect the company rather than inform the user. At eq668, this document is written to genuinely inform you. If something in this Policy is unclear, contact our support team at [email protected] and we will explain it to you directly.
This Privacy Policy is issued by eq668, the operator of the online casino and sportsbook platform accessible at eq668.ws. eq668 is licensed under an internationally recognised gaming authority and provides casino games, live dealer tables, slot titles, and cricket and sports betting services to verified adult players, including players based in Pakistan.
For the purposes of this Privacy Policy, eq668 acts as the data controller in respect of the personal data we collect from players and visitors to the eq668 Platform. As data controller, eq668 determines the purposes for which personal data is processed and the means by which that processing is carried out.
Data Controller: eq668 (eq668.ws)
Contact: [email protected]
All data protection enquiries, subject access requests, and complaints should be directed to this address.
This Privacy Policy applies to all personal data collected by eq668 through the following channels:
This Policy does not apply to third-party websites, payment processors, or services that may be linked to or integrated with the eq668 Platform. Those third parties operate under their own privacy policies, and eq668 is not responsible for their data practices.
The categories of personal data eq668 collects, and the circumstances in which each category is collected, are set out in the table below:
| Data Category | Specific Data Points | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, gender, CNIC / passport / driving licence number, photograph | Registration and KYC verification |
| Contact Data | Email address, mobile phone number, residential address (including city, e.g. Karachi, Lahore, Islamabad, Faisalabad) | Registration and account updates |
| Financial Data | Payment method details (JazzCash / EasyPaisa account number, bank account reference), transaction history, deposit and withdrawal amounts in PKR | Deposits, withdrawals, KYC |
| Gaming Activity Data | Bets placed, games played, session durations, wagering history, bonus usage, win/loss records | During platform use |
| Technical Data | IP address, device type, operating system, browser type and version, screen resolution, referring URL | Automatically on each visit |
| Communications Data | Content of support tickets, live chat transcripts, email correspondence with eq668 support | When you contact us |
| Responsible Gaming Data | Deposit limits set, cool-off periods requested, self-exclusion history, problem gambling flags | When tools are used or triggered |
Sensitive data: eq668 does not intentionally collect special category data (such as health, religion, or political affiliation). Where responsible gaming interactions reveal information that could be considered health-related, that data is handled with additional safeguards and used solely for player protection purposes.
eq668 uses the personal data we collect for the following defined purposes:
We use your identity and contact data to create and maintain your eq668 account, process your login credentials securely, communicate account-related notifications, and manage account settings and preferences. This is the foundational processing activity that makes the platform usable for you.
Before processing any withdrawal request, eq668 is obligated under its international gaming licence to verify your identity and age. We use the identity and financial documents you submit to confirm that you are who you say you are, that you are at least 21 years of age, and that your payment method is registered in your own name. KYC data is also used to screen against sanctions lists and politically exposed persons databases as required by anti-money laundering regulations.
Financial data is used to process your PKR deposits and withdrawals via your chosen payment method. eq668 does not store full payment credentials on its own servers; this data is handled securely in cooperation with our licensed payment processing partners.
Technical data, gaming activity data, and financial data are used by eq668's risk and compliance team to detect and prevent fraudulent activity, bonus abuse, money laundering, collusive play, underage access, and other prohibited conduct. This processing is essential to the integrity of the platform and is required by our licensing authority.
eq668 uses gaming activity data, session data, and responsible gaming tool usage to monitor for signs of problem gambling behaviour. Where our systems identify patterns consistent with harmful gambling, we may intervene proactively — for example, by sending a responsible gaming alert, offering a deposit limit reduction, or temporarily restricting account access. This processing is carried out in the genuine interest of player welfare.
Communications data and account data are used to respond to your support enquiries, resolve disputes, and improve our support quality. Support interactions may be retained for training and audit purposes for a period of up to 2 years.
eq668 processes personal data where required to comply with legal obligations, including responding to lawful requests from regulatory authorities, our licensing body, law enforcement agencies, and financial intelligence units. This processing is non-negotiable and is not subject to your objection rights under this Policy.
Anonymised and aggregated technical and gaming activity data is used to analyse platform performance, identify technical issues, and improve the user experience. This data cannot be used to identify you individually once it has been aggregated.
For each processing activity described in Section 4, eq668 relies on one or more of the following legal bases:
eq668 does not sell your personal data to any third party. We share your data only in the following defined circumstances:
To process your PKR transactions via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, or USDT TRC20, we share the minimum necessary financial data with our licensed payment processing partners. These partners are contractually bound to process your data only for the purpose of executing your transaction and are not permitted to use it for any other purpose.
eq668 uses third-party identity verification and compliance screening services to fulfil our KYC and AML obligations. These providers receive only the data necessary to perform the specific verification task requested. All such providers are vetted for their own data security standards before being engaged.
Some casino games and live dealer products on the eq668 platform are supplied by third-party game studios. These providers may receive limited technical and gaming activity data to ensure the game operates correctly and to resolve disputes. Game providers do not receive identity or financial data beyond what is technically necessary for game operation.
eq668 will disclose personal data to regulatory bodies, our licensing authority, law enforcement agencies, or financial intelligence units where we are legally required to do so. Such disclosures are made in compliance with applicable legal process and are not within our discretion to refuse.
In the event that eq668 undergoes a merger, acquisition, or sale of all or part of its business, personal data held about players may be transferred to the acquiring entity as part of that transaction. In such circumstances, eq668 will notify affected players via their registered contact details prior to the transfer occurring, and will require the acquiring entity to uphold the standards of this Privacy Policy.
International transfers: Some of eq668's service providers are located outside Pakistan. Where personal data is transferred internationally, eq668 ensures that appropriate safeguards are in place — including contractual protections — to maintain a standard of data protection equivalent to that described in this Policy.
eq668 uses cookies and similar tracking technologies to operate and improve the Platform. The categories of cookies we use are as follows:
You can manage cookie preferences through your browser settings. Please note that disabling strictly necessary cookies will affect your ability to use core Platform features, including the ability to log in to your eq668 account.
eq668 retains personal data only for as long as is necessary for the purpose for which it was collected, or as required by our licensing obligations and applicable law. The following general retention periods apply:
| Data Category | Retention Period | Rationale |
|---|---|---|
| Identity & KYC Data | 5 years after account closure | Anti-money laundering regulatory obligation |
| Financial Transaction Data | 5 years after transaction date | Licensing and financial audit requirements |
| Gaming Activity Data | 3 years after account closure | Dispute resolution and regulatory reporting |
| Communications Data | 2 years after last interaction | Support quality, audit trail, dispute evidence |
| Responsible Gaming Data | Duration of exclusion + 5 years | Compliance with self-exclusion re-registration obligations |
| Technical / Log Data | 12 months from collection | Security monitoring and fraud detection |
Following the expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised. Anonymised, aggregated data that can no longer be used to identify any individual is not subject to retention limits and may be retained indefinitely for statistical and analytical purposes.
eq668 recognises and respects the following rights in relation to the personal data we hold about you. To exercise any of these rights, contact us at [email protected] with the subject line "Data Rights Request" and include your registered account username.
You may request a copy of the personal data eq668 holds about you. We will provide this information in a structured, readable format within 30 days of a verified request. We may ask you to confirm your identity before responding to an access request.
If personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct it. For name or date of birth corrections, documentary evidence will be required to protect the integrity of your account.
You may request deletion of your personal data in certain circumstances — for example, where it is no longer necessary for the purpose it was collected. This right is subject to our overriding legal obligations to retain data for AML, licensing, and dispute resolution purposes. Where erasure is not possible, we will explain why.
In certain circumstances (such as where you contest the accuracy of data we hold), you may request that we suspend active processing of your data while the matter is resolved. Restrictions do not apply to data processed under legal obligation.
Where processing is based on your consent or contractual necessity, you may request that eq668 provide your data in a machine-readable format, suitable for transfer to another service provider if you wish.
You may object to processing carried out on the basis of legitimate interests. eq668 will assess your objection and cease or adjust processing unless we can demonstrate a compelling legitimate ground that overrides your rights, or the processing is necessary for legal claims.
Response timeframe: eq668 will acknowledge all data rights requests within 5 business days and aim to resolve them within 30 calendar days. Complex requests may take up to 90 days, in which case we will notify you of the extension and the reason for it.
eq668 implements a range of technical and organisational measures to protect the personal data we hold against unauthorised access, accidental loss, destruction, or alteration. These measures include:
While eq668 takes all reasonable steps to secure your personal data, no internet-based system is entirely immune from security risks. You play an important role in protecting your own data by maintaining a strong, unique password for your eq668 account and by keeping your login credentials confidential. If you suspect your account has been compromised, contact [email protected] immediately.
The eq668 Platform is strictly for adults aged 21 years and over. eq668 does not knowingly collect personal data from persons under the age of 21. All registration applications are subject to age verification checks, and withdrawals are only processed following completion of KYC that confirms the player's age.
If eq668 becomes aware that personal data has been collected from a person under 21 years of age, that account will be immediately suspended, the personal data will be deleted to the extent permitted by our legal retention obligations, and the matter will be reported to our licensing authority. If you are a parent or guardian and believe that a person in your care has registered an account on eq668, please contact us immediately at [email protected].
eq668 reserves the right to update this Privacy Policy at any time. Where changes are material — meaning they alter how we use your data or affect your rights in a meaningful way — we will notify you by email to your registered address at least 14 days before the changes take effect.
Non-material changes, such as corrections to typographical errors, clarifications that do not affect your rights, or updates reflecting changes in law that are already in effect, may be published without advance notice. The "Last Updated" date at the top of this Policy will always reflect the date of the most recent revision.
Continued use of the eq668 Platform following the effective date of any amended Privacy Policy constitutes your acknowledgement of the revised Policy. If you do not agree with any amendment, you should cease using the Platform and request account closure before the effective date of the change.
For any questions, concerns, or requests relating to this Privacy Policy or to the personal data eq668 holds about you, please contact our support team directly:
eq668 Data Protection Contact
Email: [email protected]
Subject line: "Privacy / Data Rights Request"
Please include your registered username, a clear description of your query or request, and any supporting documentation relevant to your enquiry. Do not include your account password in any correspondence.
If you are dissatisfied with how eq668 has handled your personal data or with our response to a data rights request, you have the right to escalate your complaint to the data protection supervisory authority designated under our licensing jurisdiction, or to the dispute resolution body designated by our licensing authority. eq668 will cooperate fully with any such regulatory investigation.
Before escalating to a regulatory body, we respectfully ask that you first give eq668 the opportunity to resolve your concern directly. Our support team will acknowledge all privacy complaints within 5 business days and aims to provide a substantive response within 28 days.
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